Looking at it some more:

-From a tiny glimpse of the CPU power delivery behind the sink, it appears it uses the same type of inductors as the M3R demo boards which supposedly ran a digital PWM. Like there was doubt.

-The "post modern" sinks seem to have a porose texture to them which hints at use of ceramic coating ASUS had been flaunting on occasion. Could be the quality of the shot though... NOT.

-775 mounting holes, yuck. The 1366 has been on the market for over a year. There are enough cooling solutions out there to not have to compromise the PCB structural integrity around the trace overladen socket area.

-It'd be interesting to know how the NF200 is hooked up if there even is one on this particular board. From what I can tell from the photo, the slots seem to run a standard split via digital lane switches of either x16/x1/x16/x1 or x8/x8/x8/x8. Unless... GASP! it uses a single x16 IOH link to run all four slots - very unlikely and stupid if it were true. The blurb of an article I linked in the OP is far too vague.

Yes, it is heavily influenced by the EVGA Classified line and that's good thing IMHO.