EVGA GTX 285 Hydro Copper - Is this a joke or what?

[Alien Grey]

It may be a lot less hassle if you sell the block on ebay, kapaza.be or tweedehands.be, and then just buy an EK block.

This isn't possible. You can't use a different cooler on that graphics card. I don't think that it's a Nvidia reference design.

So you can't sell the Innovatek cooler because it won't fit on a different graphics card. These are especially designed for EVGA but someone screwed it up. This can be Innovatek but I think it's EVGA because if it was Innovatek they would have to replace the inlet and outlet so it extends further on the graphics card.