Why are people worrying about the price all of a sudden? Wasn't there a thread earlier where people were saying $299 for the 5870 is too low? Now people are complaining about it being too high?'

This isn't like the 4800 vs GT200 launch where ATi was able to launch with great prices. This time around ATi is launching their next-gen cards alone for a good 2-3 months. They're a business out to make money, so why wouldn't they launch at a higher price? Not to mention the 5870 is supposedly performing similar to the GTX295, which costs more than $399.