Yes, it's more sensible to do so, but not everyone does, especially when your better half needs a new GFX and christmas is coming

Just one example.
Or for people like me, who really need a card (or: a whole computer...). I gladly pay 50 Euro plus if I don't have to wait anymore... In the past I never bought a GFX right away, this might actually be the very first time for me.
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