Sure 50 million hollywould units have shipped, but that was on mature process and on a chip they already had great yeilds on since its based on the flipper already found in the gamecube but 2x the performance. This thing is brand spanking new.
Additionally and most importantly, there is room for 50 million chips because it is a gaming console and the demand is there, and customers are already lined up.
I doubt AMD needs to have 300k of its highend at launch, when there is no buzz or demand for that number. The 4770 was a mainstream, low priced part so the demand was there since this is likely the highest volume market, and even here they only made 40k. I doubt they need 300k radeon 5870 because if they had that many, they would have been making these cards for months, and should have released it late july or august. They would have made a killing catching the summer market and having no competion for the rest of the year. Now they are releasing when school just starting. Its not the best time.
I doubt AMD going to be able to generate the buzz to those who might listen since their marketing department is garbage, and they only have a month before the card is released.




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