Hd5870 - $299

[SKYMTL]

Early adopters would definitely get it, more market share for AMD. Christmas season coming, cheap and good cards, more market share for AMD.

The term "market share" sounds great but having market share without turning a profit on the cards sold is bad news.

Releasing a new GPU so far in advance of the competition is always a very risky move as you are forced to price it according to where you THINK the competition may be when it comes to price / performance. Last time, Nvidia bet too high and ended up having to take a hit when it came to compensating all the whining early adopters. This could be a reason for ATI to price their card according to where they think it will land in the current generation's performance spectrum.

At $299 that would put it in-line with the the GTX 285. This coupled with the "price premium" people will pay for it being the only DX11 card on the market is exactly why I don't think it will be $299 when it hits retail. Let's be honest, the ATI spinners can say anything they want when it comes to pricing but the rubber hits the road when it comes to actual retail gouging on new tech.

[BulldogPO]

It might be good time to sell of all HD4K seres cards

[Talonman]

I still will be shocked if we see a DX11 card that will beat a 295 for $299.00.

I hope we do...

You can smell the new fast GPU's in the air. Were getting really close.

[SKYMTL]

You'll get screwed either way.
Either its gonna be another 2900xt or you'll wait 6 months for the nvidia next big things, to find out its just another big bang theory.
Then buy the ati for another ati card that trumps it in 1 month.

MUCH less than 6 months. Much, much less.

[bill_d]

I think the main thing we all have to remember is that we have absolutely no way to know if what ATI is releasing will be a high end card or a mainstream product until after Nvidia announces their next gen card. For all we know, Nvidia's answering salvo could be priced at $400 and makes the ATI card look like the next HD 2900XT or vice versa. There is no way to know where any product will end up until all parties involved put their cards on the table so to speak.

This is also the main reason why many early adopters get royally screwed.

so i don't think ati wants to be in nv place of last time and having to drop prices and do refunds, wasn't good pr
a 5870 should cost less to make than a 4870x2
so if it's as fast or alittle faster than a x2 the 299 is about right

[Greg83]

MUCH less than 6 months. Much, much less.

I know, but it was a dramatization

[initialised]

I still will be shocked if we see a DX11 card that will beat a 295 for $299.00.

I hope we do...

You can smell the new fast GPU's in the air. Were getting really close.

There's one thing, I'm sure of is that the 5870 will not beat the original reference design GTX295 for smell, pure olfactory bliss, a heady combination of fresh electronics and the rubber shroud.

[Hell Hound]

I also think $299 would be too low for 295 performance...

This is a 1GB GPU correct?

A single card that runs at 295 performance level, with 1GB of memory, and DX11 for $299 would be outstanding in my book...

That would change the pricing of all GPU's on the shelf, yet to be sold.
Good for the consumer, but bad for the GPU dealers.

Guess we will have to wait and see.

Bad for Nvidia

@Skymtl

People will wait to see Nvidia's hand,but $299 is hard to pass up.I want to know how much bandwidth they will have,I hope the 5850 is 128 gb/s.

@Chickenfeed

Benchmarks does that part.

[jam2k]

Well, the 4870x2 already beats the GTX295 in some titles, especially with 8xAA enabled.

If rumors are true (5870 slightly faster than 4870x2), then it should also beat a GTX295 without problems.

[FischOderAal]

@Hell Hound: There's a function called "Multi-Quote" You just click on that Button, it changes to saaya (a hommage to the user, who uses, or used to dunno, to multi-quote even before this function was given) and you go on doing this with every post you want to quote, until you've reached the last one. There you actually click "Quote" and every post get's quoted. Than you can go on answer as many posts you want without creating three posts in a row No offense, but this way it takes much less space

[Talonman]

Bad for Nvidia

Only if you don't think the 300 Series will also be epic...

I do hope ATI's GPU's keep the price down at Nvidia too. When I did step into my 280 it was overpriced. I even bought the official EVGA block to go with it, so I have some cash into that card. One reason why I don't sell it...

I will never get back even close to the $$ I have into it.

But that is the 'big boy' world of buying high end GPU's...

Easy come, easy go.

I also think Sky may be right...

Simple, because this time AMD is the first to market rather than the other way around. They are perfectly able to grab some much-needed cash by having the only card on the market that supports DX11 and can then lower their prices as needed when Nvidia shows their hand. It's good business sense.

[LiquidReactor]

So? They sold a ton of cards, made money and were still able to slash prices when the HD4800-series was released. Even to this day the majority of Nvidia 200-series cards outsell the ATI competition. IMO, they thought right and hit the nail on the head when it came to their bottom line.

Huh? Steam hardware survey shows that ATI HD 4xxx are far more prolific amongst the survey demographic then Nvidias GTX 260 / 280 / 285.

http://store.steampowered.com/hwsurvey/videocard/

[Dainas]

demographics perhaps and many cases such as mine where I've not bothered to report with steam since upgrading. Either way GTX 280-285s have sold well enough to hold their $300-400 pricepoint for almost a year now.

[Nelly]

Pure speculation of course but hopefully we should see some Vapor-X/IceQ 5xxx versions by December/January would you say?

[Calmatory]

demographics perhaps and many cases such as mine where I've not bothered to report with steam since upgrading. Either way GTX 280-285s have sold well enough to hold their $300-400 pricepoint for almost a year now.

"Yes we are many(GT200 owners) but we just don't want to let others know!".

Yeah right. Bottom line is that HD48xx has outsold compred to GT200 based cards by fair margin, among the gamers. Of course one could argue that not everybody reports with steam, or that steam does not regocnize all the cards, or that it's just coincidence!

[Talonman]

I am a Steam member, and couldn't find the 295 listed?

I might have just missed it too.

[bill_d]

I am a Steam member, and couldn't find the 295 listed?

I might have just missed it too.

it's under other

[Talonman]

Thanks...

Other... Man, I was hoping for better billing than that!

[trinibwoy]

Yeah right. Bottom line is that HD48xx has outsold compred to GT200 based cards by fair margin, among the gamers. Of course one could argue that not everybody reports with steam, or that steam does not regocnize all the cards, or that it's just coincidence!

Do you even know what you're comparing? On that survey 48xx includes the 4850 / 4830 as well that weren't even competing with GT200. So you would need to throw in some G92's there as well if you wanted to compare.

[Rommsey]

The term "market share" sounds great but having market share without turning a profit on the cards sold is bad news.

Releasing a new GPU so far in advance of the competition is always a very risky move as you are forced to price it according to where you THINK the competition may be when it comes to price / performance. Last time, Nvidia bet too high and ended up having to take a hit when it came to compensating all the whining early adopters. This could be a reason for ATI to price their card according to where they think it will land in the current generation's performance spectrum.

At $299 that would put it in-line with the the GTX 285. This coupled with the "price premium" people will pay for it being the only DX11 card on the market is exactly why I don't think it will be $299 when it hits retail. Let's be honest, the ATI spinners can say anything they want when it comes to pricing but the rubber hits the road when it comes to actual retail gouging on new tech.

Well said Sky!

[003]

it only listed "cypress" pricing of $299, but the 5850 is cypress as well.

So I wasn't the only one that caught that bit of detail

[The Dome]

Hopefully this card can put up good numbers and maybe ati will finally release a good fglrx driver soon...

[perkam]

Based on SKYMTL's posts, this looks more realistic:

5850 $249
5870 $349

OR

5850 $299
5870 $399

If the 5850 has 1600SPs w/ slower clock like the 4850, then destroying the GTX 285 should be child's play.

Perkam

[Piotrsama]

So? They sold a ton of cards, made money and were still able to slash prices when the HD4800-series was released. Even to this day the majority of Nvidia 200-series cards outsell the ATI competition. IMO, they thought right and hit the nail on the head when it came to their bottom line.

Releasing a new GPU so far in advance of the competition is always a very risky move as you are forced to price it according to where you THINK the competition may be when it comes to price / performance. Last time, Nvidia bet too high and ended up having to take a hit when it came to compensating all the whining early adopters. This could be a reason for ATI to price their card according to where they think it will land in the current generation's performance spectrum.

You contradicted yourself.

I think that it would be GOOD for AMD to have a higher price than the rumored $300 for the 5870.

[SKYMTL]

Huh? Steam hardware survey shows that ATI HD 4xxx are far more prolific amongst the survey demographic then Nvidias GTX 260 / 280 / 285.

http://store.steampowered.com/hwsurvey/videocard/

You forget that the survey you see there lumps in ALL HD4800-series cards into one demographic.

Also: http://store.steampowered.com/hwsurvey/