I think the $299 price point is appropriate just like what they did when launching the HD4870. This is good news for early adopters as I'm one of them but I think I still need to read more reviews before jumping on it on the first day. Sure the specs might look good on paper but I'd rather see real world performance against other cards before making my decision. Having said that, if the HD5870 is close to or beat the HD4870X2 then I'm so in for one.....Hemlock.