I agree sometimes too many choices can be complicated but that is why it is key all parties (us, reviewers) involved correctly report what each boards focus segment and design process is geared towards. Additionally for ROG many users mod their boards so we implement a high quality heatsink solution with spacing to ensure airflow but at the same time factor in whether or not it will be removed. With the TUF series the focus will be the user will run at stock so we want a higher quality heatsink in place because they will not replace it or mod it. Many of you seem to want to criticize our design innovations whether they are small or large but it is also important to remember your usage model falls outside of the intended audience. Additionally without our consistent focus at pushing motherboard design in little and big ways the enthusiast community would not have many of the options and component designs that are used today. I look forward to this release as it is something special essentially an workstation board but with an enthusiast mindset along with some additional hardware and aesthetic design elements that have been incorporated. I look forward to letting this boards feature set and performance and functionality speak for itself when it is released.