The prices of the gtx275 (£150)/ 285 gtx (£230+) & gtx295 (£330+) are all jokes compared to the 4850 (sub £100)/4870(£105+)/4890 (£150+)/4870x2(£230+). Price/performance ATI win hands down v nvidia. Im surprised nvidia still manging to charge as much. I have nothing against nvidia, i actually perfer having nvidia card in my system, but u cannot justify the prices.

I was actually surprised yesterday to see a gtx285 at sub £200 at microdirect. Of course it was a typo as its priced at £247 today *sigh*