I started using NVIDIA since the gf256 and I stayed with them untill I saw the 4870. I just couldn't find reasons anymore why I wanted to stay with NVIDIA. Now going on to 2x4890. I used to buy simple 6800ultra's at €650 but thank god ATI/AMD came with good cards and NVIDIA's pricing is /fail now.

I don't know in USA but over here NVIDIA is doing 0,0 effort with their upcoming celebration of 10years GeForce brand (31st august). If I were a manafucturer who wasn't in deep sh*t, I'd be throwing competitions all over the world.