AMD: You'll be pleasantly surprised

[Donnie27]

Isn't the 4870 already < $150?

Sure that can happen if you assume best case for AMD and worst case for Nvidia.

Yeah it looks like Phenon II is making a run so they can definitely capitalize on that to get AMD GPUs into those systems as well.

Wishful thinking!

Then they need to work a little harder and nothing will be thrown in their laps. Again, Apple is a good barometer of the rest of the market, they just dumped AMD. I'm not sure if you guys think they are Fanboys or not.

Before I get jumped for saying that, all 4 of the computers in my home have ATI video cards Had 5 with ATI cards but sold the old AMD rig.

[marten_larsson]

Wishful thinking!

Then they need to work a little harder and nothing will be thrown in their laps. Again, Apple is a good barometer of the rest of the market, they just dumped AMD. I'm not sure if you guys think they are Fanboys or not.

Before I get jumped for saying that, all 4 of the computers in my home have ATI video cards Had 5 with ATI cards but sold the old AMD rig.

Why wouldn't they get some OEMs? The 4000-series are truly great bang for buck and the 780G and 790G/GX are good IGPs.

[ajaidev]

Wishful thinking!

Then they need to work a little harder and nothing will be thrown in their laps. Again, Apple is a good barometer of the rest of the market, they just dumped AMD. I'm not sure if you guys think they are Fanboys or not.

Before I get jumped for saying that, all 4 of the computers in my home have ATI video cards Had 5 with ATI cards but sold the old AMD rig.

Apple only seeks max profits.

Why did they shift to samsung audio dsp's in their ipods??

Because samsung chips are lower price

Why did they shift from ATi to Nvidia??

Nvidia offered mobo's for intel processors and gpus this means a full package cost cheaper to apple than ATi+Intel processor and mobo.

[JohnZS]

Lol, UK prizes are a bit crazy... here in Spain you can find HD4890 from 180€ (reference models) to 200€ (Saphire Toxic). Asus Atomic is a bit more, but not much... 4870X2 is between 300-350€.

UK prices are always bad, have you seen the prices for the ASUS 295 4GB version of the GTX 295? (MARS) it's £1030 to £13xx

The Spanish prices you quoted make more sense as the HD4890 card is good but not 4870X2 good
The only thing I do not like about ATi cards at the moment (and this is coming from an intel and nVidia fanboy) is that their coolers are REALLY LOUD!! I was disappointed with the loudness of my GTX 280 OCX cooler, but the HD4890 in a friend's PC IS LOUDER!!!

I just wish HIS and Sapphire put their custom cool quiet coolers on cards throughout their entire range.

Also I think MultiGPU as it stands is a flawed solution, unless it can be more "transparent" and rely less on drivers and developers adding specific support. If I had to pick between SLI and Crossfire I would say that Crossfire scales better and performs better than SLI, but SLI has more developer support

John

[trinibwoy]

Wishful thinking!

I'm not projecting anything into the future. But based on several market analysis reports and stuff like the steam survey AMD has been clawing back CPU marketshare in the last few quarters. Nothing to do with wishing, just facts on the ground.

[JohnZS]

AuthenticAMD
34.22% 33.84% 33.51% 32.80%

GenuineIntel
65.77% 66.16% 66.48% 67.19%

[trinibwoy]

Yeah not sure why I remembered seeing gains for AMD on steam.... On an optimistic note their mainstream offerings are currently stronger than they've been in a while so hopefully we see an increase in competition going forward.

[perkam]

AMD: You'll be pleasantly surprised

...at how many BMWs our Marketing Guys own for doing absolute nothing

Perkam

[ToTTenTranz]

...at how many BMWs our Marketing Guys own for doing absolute nothing

Perkam

QFT..

[Star_Hunter]

Well AMD's marketing budget is like $5 so I never understood how people thought they would outdo Intel in marketing (not that they have not made mistakes).

[perkam]

Well AMD's marketing budget is like $5 so I never understood how people thought they would outdo Intel in marketing (not that they have not made mistakes).

AMD can do a million things with its product line.

Apple keeps the entire industry guessing and it's marketing budget is less than a tenth of Microsoft's.

The key words are: Disruptive Innovation.

What AMD does is: Predictable Innovation

Perkam

[Manicdan]

i still remember from when i did sales at compusa, people coming in asking, does it have centrino, as if thats all that maters, cause thats all they knew existed thanks to tv.

[MomijiTMO]

AMD can do a million things with its product line.

Apple keeps the entire industry guessing and it's marketing budget is less than a tenth of Microsoft's.

The key words are: Disruptive Innovation.

What AMD does is: Predictable Innovation

Perkam

I'm gonna give you a 10/10 for this post. AMD's marketing is woeful and that is not down to budget.

[Chad Boga]

AMD can do a million things with its product line.

Apple keeps the entire industry guessing and it's marketing budget is less than a tenth of Microsoft's.

And what is Apple's profit compared to Microsoft's?

Anyway, comparing AMD to Apple is silly.

Apple have the massive advantage in any such misaligned comparison by being able to exploit Industrial Design aspects/advantages and software aspects/innovations.

A much more apt comparison between marketing departments would have been ATI vs Nvidia before ATI was bought by AMD.

[perkam]

And what is Apple's profit compared to Microsoft's?

Anyway, comparing AMD to Apple is silly.

Apple have the massive advantage in any such misaligned comparison by being able to exploit Industrial Design aspects/advantages and software aspects/innovations.

A much more apt comparison between marketing departments would have been ATI vs Nvidia before ATI was bought by AMD.

You do have a point.

People still walk into stores asking for Radeons by name, irrespective of the specs.

The problem is, Radeon was an entire platform from notebooks to desktop to high end. AMD has diluted its product line so much into Athlon and Phenom and Neo that no one knows what AMD is about anymore.

What's next AMD? Teflon X4 ?

Perkam

[zerazax]

Apple keeps the entire industry guessing and it's marketing budget is less than a tenth of Microsoft's.

You sure about that? I know that Apple spent something like $486 million to advertise, which is moe than MS spent on Vista advertising

And Apple's business model is very different... it involves advertising to fanatics who are beyond reason!

[Sparky]

You do have a point.

People still walk into stores asking for Radeons by name, irrespective of the specs.

The problem is, Radeon was an entire platform from notebooks to desktop to high end. AMD has diluted its product line so much into Athlon and Phenom and Neo that no one knows what AMD is about anymore.

What's next AMD? Teflon X4 ?

Perkam

lol, teflon

I still think AMD should have kept the Athlon name.

[Aerwidh]

What's next AMD? Teflon X4 ?
Perkam

Introducing the new Teflon X4! You can fry eggs on it while you game, and it won't stick!

[LiquidReactor]

So is AMD prommising that it will have a full hard launch of Evergreen gpus by Q4 2009?

Paper launches do not count in my book

[Tomasis]

You do have a point.

People still walk into stores asking for Radeons by name, irrespective of the specs.

The problem is, Radeon was an entire platform from notebooks to desktop to high end. AMD has diluted its product line so much into Athlon and Phenom and Neo that no one knows what AMD is about anymore.

What's next AMD? Teflon X4 ?

Perkam

hah

apple is very different.. amd is just semiconductor while apple sells some fake bling.

[W1zzard]

So is AMD prommising that it will have a full hard launch of Evergreen gpus by Q4 2009?

Paper launches do not count in my book

yes thats what they said. evergreen is a single gpu. dont expect a full range of cards. the whole "hd 5xxx" series will probably be launched by q4 2010

[ILikeCosmosS]

I wonder if the X2 will come out in q4 2009

[turtle]

I wonder if the X4 will come out in q4 2009

Fixed.

[Donnie27]

Apple only seeks max profits.

Why did they shift to samsung audio dsp's in their ipods??

Because samsung chips are lower price

Why did they shift from ATi to Nvidia??

Nvidia offered mobo's for intel processors and gpus this means a full package cost cheaper to apple than ATi+Intel processor and mobo.

AMD could have done the same for Apple even if they didn't in the general market. That's with Laptops though Hell, I could see Apple paying for AMD's license if that were the case. As we know, the Nehalem Desktops and Workstations use Intel boards last time I checked. When the 32 nm Arrandale processors ship, they out as far as a chip is concerned. Good news though, one of my Apple Fanatic friends (does work for them) said Apple sales of AMD Video cards very good.

The other stuff is true but so what?

[FischOderAal]

I really hope AMD surprises us The HD-4870 was a great card. It even took over place #1 from the 6800 GT as the graphic card I liked the most.

AMD could have done the same for Apple even if they didn't in the general market.

That would mean Apple need to use AMD's processors as well. Seeing most of Apple's products use mobile chips this would be a dumb choice. AMD imho is not an option for mobile devices.

Plus I don't think AMD could be as good as a partner as Intel is. Me thinks Intel gives Apple more than one helping hand... Remember the C2Ds with the small package that Apple used for their MacBook Air? (I don't think Intel solely did this for Apple, but it surely shows that Apple has some weight on Intel's decisions.) Do you think AMD would or even could have done something like that?