Honestly, I don't think its as bad as everyone thinks. It could honestly be what they are trying to do, prevent shoddy companies from making fake parts and selling it with a Official name.

In all reality the moment they tried to affect other online shops with Trademark lawsuits or threats all of their current suppliers/distributors would start an embargo on them. In which case they would have nothing to sell. As a company I don't think they are willing to risk that.

Edit: If not, screw them.