I don't see how "covert cooling technology" would be more "gamey" than classified already is. Seems to fit "pushing the system" just as well.

That said, the less text, the more blank the slate is for one's own design. Personally I don't care for the x58 text. I'd prefer a graphic related to the spy/covert theme. Maybe something related to liquid cooling. Even Featuring the NF200 chip would be better for me. I just offer this as food for thought on the next product.