1. Home users don't write 100 or even 20 GB every day. I doubt that more than 0.01% write more than 1 GB on average.
2. 10K writes per cell means that 98% cells with last at least that long. Some longer, even much longer. In case of Texas Memory Systems SLC up to 5 times declared life and overall more than what's stated.
3. this and this.
4. I wouldn't trust Intel marketing claims referring to competing products.