You don't know if it's gonna be the fastest one until 2011, so commenting on that is just stupid. AMD does not even have to beat Intel to be competitive. To gain the performance crown, sure, and it's quite self-explaining. Also I don't believe AMD needs the halo effect as much as Intel. AMD is expected to be slightly worse because Intel is much bigger and older in the game. Add to that the dominance Intel have had with C2 until now it's easy to see AMD does not need to be on top of the hill to stay on the market. Surely they could use a bit more market share or average selling price but AMD isn't bleeding all that much (just compare with GM, Ford or maybe Swedish SAAB which has been having a negative cash flow the last decade or so)...
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