I think people have to just plain grow up and understand that what you buy is your choice and based on many factors including cost.
Today you can build a pretty decent AMD based machine for very short money and that has to appeal to many people.
Then the factor of "what your used to"
Like a comfortable pair of shoes, someone whos owed a particular brand knows before building what to expect.
Yes, Nehalem does generate more heat than Penryn.
I have the following and all essentially with the same cooling,(True w/120mm fan) :
Q6600(65nm kentsfield)@3600: 50C @100% load
Harpertown(dual socket Penryn)@3600;51C@100% load
Nehalem i7-965@3733;60C@100% load
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