We underestimated the price performance of our competitor’s most recent GPU, which led us to mis-position our fall lineup. The first step of our response was to reset our price to reflect competitive realities. Our action put us again in a strong competitive position but we took hard hits with respect to our overall GPU ASPs and ultimately to our gross margins. The price action was particularly difficult since we are just ramping 55-nanometer and the weak market resulted in taking longer than expected to work through our 65-nanometer inventory.
2 years of sitting on your ass and rehashing old technology to rip off your customers. I think I speak for a lot of people when I say: OMG, STFU and get to work make us a decent card at a decent price. "Can of whoop ass", pfft.