Quote Originally Posted by IanY View Post
All the companies are participating in and enjoying the N00b-fication of the computer market with reckless abandon.

OCZ, in all its wisdom, moved from copper channels for it FleXXX ram to all aluminum, complete with aluminum four way splitters.

Its a huge market of TT/Koolance/Zalman users out there. Even Swiftech has all but abandoned the high end market for all-in-one minature N00b kits.

I can guarantee you that we have not 'all but abandonned the high-end market". In addition to the Apogee GTZ, there are more high-end swiftech products coming up very soon, for GTX280, 4870, etc.. We really have been swamped with so much volume in the past 8 months, that it has taken a toll on new products. We are correcting this right now as fast as we can.