All the companies are participating in and enjoying the N00b-fication of the computer market with reckless abandon.
OCZ, in all its wisdom, moved from copper channels for it FleXXX ram to all aluminum, complete with aluminum four way splitters.
Its a huge market of TT/Koolance/Zalman users out there. Even Swiftech has all but abandoned the high end market for all-in-one minature N00b kits.
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