Quote Originally Posted by zerazax View Post
Like I said, read the article on EETimes about the launch of the 48xx's and the GTX200's: here

Some quotes:


I have definitely heard rumblings that Nvidia is moving towards more of an ATI-esque approach to this, though to what extent I do not know. I know that most GPU manufacturers lay the specs for generations long in advance (for example, G80 was supposedly designed years before they ever went into actual production) so that part I do believe in, but I also believe their economic situation + failure of the R600 pushed them down this path a lot faster/deeper than anticipated.
You heard those very rumblings from AMD. What do you expect? They want to paint themselves as industry leaders. Every company in every industry does this. Only some are right though. It's harder/more expensive to go bigger. It's easier/cheaper to relegate to lower end chips.