Quote Originally Posted by r1ch View Post
"Misleading marketing" is a bit of misnoma, no?

Marketing is intended to be misleading, why would nVidia produce a slide that showed a 'fair' comparison with a smaller gap? Would more people buy it because they're being underwhelmingly honest? No.

I'm not defending their flagrantly biased use of scale, lack of numbers, or test scenario detail to back up the data, but this is exactly how the marketing departments of BOTH companies work. Unfortunately there are n00bs who will believe this graph.

Likewise, there are some who will believe the 'normalized' graph that someone produced in the HD4000/GTX280 threads that plotted a 65% increase across the board for the 4870 card. That, was equally as misleading.

Suck it all up and come to your own conclusions. Trust those websites who will be open and honest with the settings, scale and provide proof.
This is not correct. Marketing primary goal is to bring public awareness to what is available for sale. Not to mislead the public