That's their problem. If they can't market their products and targets right, too bad.

p.s. @ Jakko about money... well... if AMD's employees worked really hard, and finally put out a decent product, then they'd have more money and such.

With the G80 nVIDIA made a big step forwarding and really swept ATi ( now AMD ) off the floor.
The next card was also a disappointment and also failed to compete even with the 'pre'-high end G80 part.
It took AMD a full year+ to come up with something that beats the initial G80 lineup and some of their refreshes.

Like in a car race, you have to keep up...otherwise you'll be left behind, and when you're behind you need to work hard and make your way to the "opponent".
Now you are showing how much of a fanboy you are with these statements.

You talk as if ATI/AMD never made a "decent product," when that is the farthest thing from the truth.

ATI had a solid performance lead over nVidia (barring a few months time) from 2002 - 2006. The Radeon 9000 series blew the GeForce FX away, and the X800/X850 was able to outperform the GeForce 6 as well. X1800XT beat 7800GTX, X1900XTX beat the 7900GTX. In fact if you look at the performance of the X1900/7900 in 2007/2008 games, you see that even cards like the X1950 Pro are faster than the 7900GTX.

With GeForce 8, nVidia finally hit it right and AMD messed up with R600, giving us the situation we have now. It hasn't even been two years that nVidia has been in the performance lead, but you seem to be forgetting the 4+ years that ATI had the advantage. Assuming HD 4870 X2 brings back performance parity, which I think it will, nVidia's current stretch of domination will be far shorter than ATI's past one.

Why is nVidia not supporting DX10.1? Well why they originally decided not to, I have no idea, but it's not as if they can suddenly change their minds and in late 2007 decide to implement DX10.1 in G200. nVidia likely made that kind of decision back when G80 was shipping, and perhaps they underestimated the level of performance DX10.1 could bring to the table. Now they must cover themselves with marketing.

And why should I trust you over rage3d? And as v_rr posted, HardOCP has found the same results (in fact they showed an HD 3870 got a 34% boost from 2xAA, so even better than the HD 3870 X2 rage3d results).