I agree with that article, that's not demeaning amd like many sites have, but rather putting it out straight what needs to be done and what they're issues are. Its quite simple, to catch up with intel in the next 4 or 5 years (yes 4 or 5, anyone that thinks they can do it in just a year or two should planning on saving up for a long time), they need to match their production, price, and offer something with about the same performance. And with larabee coming out, that means also they'll need to spend a lot of $$$ on gpus too, so yeah it's definitely going to be hard on them unless they have a breakthrough along the line from either a major investor or some new technology they develope