This cooler is a much better deal VS the TRUE120 for the simple reason, its only 38$ at the egg and TRUE costs 60$ Without a fan. Also look at how close the performance is and it only has 3 heatpipes vs 6 in the TRUE 120. If you can deal with a rebate, the Kingwin version for 33$ before MIR and 24$ after. I would take a loss of a couple of C's in cooling to save 50%. Right now these Xigmatek coolers are fantastic value for $$$ both the 92mm and 120mm. An added bonus is they are pretty light as well. I hope other companies start using the DHT method. I guess only time will tell.