Most people who buy cpus to integrate into systems, rarely buy anything over a £200 model. To spend more is for the more affluent sector of the community or those going for 100% performance and top Overclocking.

If AMD can make a cpu range that from a range of £100 to £200, perform with a couple of percent the same as the intel priced equivalent. Then I and many others will buy AMD (well if it overclocks like a Dog I wont).

I can't say if this will keep AMD afloat but having budget, desktop, mainstream and parts of the server market means they will be competative against Intel. They may not have the top end desktops (and top end 2u systems) but they probably are competitive in every other sector, once these suckers hit the streets.