I see products like this coming from OCZ and I start to cry. Carbon fiber is more of an insulator than conductor, and the design of this thing just screams with lack of thought. Even though they did state the final design will be different, I see a few major issues arising with the very idea of this product, not the least of which is that there's no pump listed as a part or visible. That tells me that they would be counting on *convection* of the water to cool a CPU. That's just retarded for a company who produces for enthusiasts and overclockers. The fact is that for the heat loads we use, convection simply cannot move water fast enough to be as effective as even a midrange heatpipe solution.