NVIDIA Prefaces AMD's Radeon HD 6800 Launch with Price Drops

[Metroid]

We're sure this will come as a surprise to no one, but with AMD's Radeon HD 6800 series debuting on Friday, NVIDIA has taken its stance by lowering the prices on both its GeForce GTX 460 and GTX 470 graphics cards. On the GTX 460 side of things, the cost of the 1GB models will now match the 768MB models, while the GTX 470 will drop down closer to the HD 6870's rumored price.

http://techgage.com/news/nvidia_pref...h_price_drops/

Tomorrow, AMD will release its much talked about next-generation Radeon HD 6800 series graphics cards, to reinvigorate the company's competitiveness in a price-segment both it and NVIDIA regard as "the gamer's sweet-spot" price segment, which spans between $189 and $249, offering performance levels very close to enthusiast-grade products. To put it in perspective, you should be able to play any DirectX 11 game at 1920 x 1080 (full-HD) resolution with medium-to-high level of detail. Currently, NVIDIA holds the upper hand in this segment with its GTX 460-768 MB and GTX 460-1 GB, which is exactly what Radeon HD 6850 and Radeon HD 6870 seem to be after, with the HD 6870 also holding the potential to disturb higher-end SKUs that are currently priced around the $299 mark.

http://www.techpowerup.com/133109/NV...00-Threat.html

Word on the street is that NVIDIA is changing UMAP pricing on the GTX 460 1GB and the GTX 470 for the better, from the consumers perspective anyway. Expect to see some fairly big price drops in the next couple of days that will bring both the cards down to previously unheard of prices. The drops on the GTX 470 will turn it into what will likely be a very well received enthusiast "sweetspot" card. The 460 looks like it will likely not fare so well on the "value meter" after Friday morning though and just how far it will fall from greatness will certainly be balanced out with how low its price goes. Bottom Line: The GTX 460 1GB and 470 are going to be getting cheap this week.

http://www.hardocp.com/news/2010/10/...a_cards_coming

Gotta love it!!