New rumor about ATI Southern Islands

[tajoh111]

LOL, Bart will be a great x7xx chip if 32 nm process wasn't canned, but happens, and there's just so much you can do on the same process. Increasing absolute performance while increasing performance/$, performance/die area, and performance/watt aka overall efficiency at the same time, increasing product value for costumer somewhat (a US$ 229 HD 6870 Bart that's faster than 299 US$ HD 5850 of today is indeed giving more value for costumers, right ?) while making good progress for the company's bottomline altogether, all achieved using the same TSMC's troubled 40 nm process, and you guys already shooting so much flak to AMD ??

No way will it be 229 for a 6870. The cheapest x870 series was the $219(it's price had to drop after) 3870 which is 50 percent smaller and was facing much stiffer competition. and AMD/ATi had completely lost the momentum.

If rumors are true, 68xx is rather close to 270mm in size and it will be priced closer to 300 than 200 because of that. In addition, there is no real competition for it(a full gf104 will probably be pretty close or faster but it is not a confirmed product at this point) AMD knows that it has the momentum right now. Nv has only been able to pick up 15% market share since fermi's introduction. AMD is entirely going to try to take advantage of this situation. The stigma associated with the gtx 470 heat and power use has really stopped it from picking up marketshare, even though its a better value than the 5870 and 5850. AMD is not going to be generous to the consumer this generation and if it renaming is true, that is proof of that. The efficiency AMD seems to be stressing this part generation is power and chip size, not pricing.