You quoted yourself "representative". It is unfortunate, but I have more and more reason to believe nvidia has a bigger hand in these reviews than many would like to believe.
I checked the colors on the back of the 480 and the 4870, both are the same shade, exact same color code. The quality of the image might have something to do with that though.
You can clearly see from these images just how hot the area around the 480 is. The bottom of the case is already showing colors reaching 70°C
Not too surprising to be honest, but considering that while the 4870 maybe outputting the same kind of temps in certain areas it certainly does not match the overall heat output of the 480. In fact, nothing does. Aside from 2x5970 in crossfire maybe.
The 480 has two sources of awesome heat: VRMs and GPU.
Check out the motherboard area around the gtx480... well into the 80's there. Ouch.
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