AMD's nascent Phenom also suffers under the considerable yoke of Intel's Core 2 Quad 6600 pricing, which at £165 for a hugely-overclockable 2.4GHz part is something of a bargain. AMD, though, is pitching its slightly underperforming quad-core part at roughly the same price.
The industry needs AMD to survive and succeed yet it's very difficult to make a compelling buying recommendation for a processor that's a year behind its competitor - one who has already moved on to a more-efficient 45nm manufacturing process - is between 10-20 percent slower in most benchmarks, and costs much the same.
Our HEXUS.bang4buck graphs show that AMD needs to lower the pricing of the Phenom 9600 to, say, around £135 before it becomes a genuinely viable option to Intel's '6600, should your usage pattern reflect that of a heavy multitasker. If the Phenom 9600's pricing (£159) stays exactly where it is right now, it's a case of too little, too late, we're afraid.
Bottom line: the new Phenom quad-core processor and 7-series chipset pack in some potent technology. Trouble is, Intel got there first. You need to be better than the competition if coming from behind: AMD's new launches aren't quite that.
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