This is getting interesting as Hector Ruiz is indirectly accepting defeat of their flagship FX60 and the upcoming FX-62 even before Conroe appears.

Quote Originally Posted by tgdaily
Dena Point (CA) - During a meeting of financial and technology analysts, AMD chairman and CEO Hector Ruiz told an audience he would be willing to pare down his company's consumer market segments, including high-performance desktop PCs, in order to devote more energy to growing the company's lucrative, high-quantity commercial processor market.
Details here for those who reflect.
http://www.tgdaily.com/2006/03/06/am...uld_be_traded/

The most interesting thing about the news is that Hector Ruiz is basically BSing the enthusiast who spend tons of money, thousands of dollar buying the FX chip as can be descened from this statement.


Quote Originally Posted by tgdaily
What determines ASP for these markets for AMD, Ruiz went on to explain, is the various mix of products it sells within that space. The biggest impact on total ASP, he said, is the mix of products sold within the respective markets. "As you look at, for example, a gaming chip that sells for $1,000, or a server product that sells for $1,000," he remarked, "then [compare] the mix of those products relative to the value space [where AMD is strong] that might sell for $60-75. That's a huge impact on the overall ASP. So one of the emphasis that we have right now is to gain, as rapidly as we can, on those spaces where ASP improvement can be very rapid. For us, the #1 place is the server. Our growth on the server will be a factor for some quarters to come, and we think that as we make that a bigger part of our portfolio, we will drive the average ASP mix up."
What Hector Ruiz is basically saying is that they get little from the sale of FX, but most from Sempron and Server Opteron chips. So it's totally okay to abaadon those sector(FX and high clock A64s) and concentrate on more valuable ones(Opteron and Sempron).

This is a pathetic time to be an AMD fanboy. thank goodness I'm not a fanboy.
Well FX-60, X2 4800+, 4400+ X2 and the likes are going to have a hard time selling at high prices when Conroe lands, especially the E6600 with Dual core at 2.4GHZ, 4MB L2 cache and 1066MHZ FSB. E6600 at $329 is basically going to equal if not hammer the FX-60 that sell for over $1000 now.

Good luck AMD, you've had you good days milking money from guys selling those CPU at skyrocketted prices.

No problem, bi-directional Hypertransport will still give you lead over Intel old FSB technology in 2,4 and 8 way servers. While Semprons are doing well in China, India and even here in the US, since you can get a complete system with Sepron for $199 after rebate at CompUSA.