Kepler Nvidia GeForce GTX 780

[zerazax]

Bingo.

Wishful thinking.

Nvidia certainly had no qualms releasing the 8800 GTX and then the 8800 Ultra at $800+ prices when AMD had nothing, they certainly had no problem releasing the GTX 280 when no one knew what the 4800's had in store, etc.

They'll release what they can, when they can, if money and market share make sense (and market share is more important than ever, now that the PC GPU industry is shrinking)

there is no reason for them to back off if the competition is weak. if they spent a hundred million making kepler, they loose millions with every day they dont launch it. right now a card twice as fast as a 580 would be worth 800$+, in a few months it might be worth only 500$

Bingo. If millions are spent on R&D, you would try to recoup the costs, rather than let a product sit around doing nothing.

Playing fair has never been part of the lexicon of GPU makers, so why play 'fair'?