As the mining craze seems to have hit a steaming wall alongside the current contraction in the crypto market (which has almost all cryptocurrencies redlining), Gigabyte is revising its graphics card shipment expectations for 2Q18. This isn't a sudden move, mind you: the "cryptocurrency mining accelerator market" has been slowing its ludicrous demand for some time now. However, Gigabyte expects the slowdown to continue and maybe even become steeper: a 20% reduction in its overall shipment expectations for 2Q18, from 1.2M units down to 1M, and a 10% reduction in ASP (Average Selling Price) do speak to this decline in demand. As a result of this expected decrease, Gigabyte will once again turn its marketing efforts towards gaming products and usage scenarios for their graphics cards, diverting funds that had been allocated to mining.
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