I'm not a major fan of changes to household names. It worked fine when, for example, Google renamed Android Market to Google Play. Android was not a household operating system yet with Symbian and Blackberry still occupying a fairly significant chunk of the market, and Android Market was not an everyday term. Changing the name of a 20 year old brand with millions of daily users (12 million as of 2004, so probably several dozen millions by now) doesn't gel well with me. It's like Apple or BMW deciding they want to change name - meh.