Well its mostly eur/usd related, its nearly 1,37
The cheapest of the reference ones sell for 460-470€ (inc. 20% vat) so that would be ~500-515$ (without vat) for the 290X and for the 290s they charge ~355€ (390$)
so yeah the 290s sell under msrp and the 290Xs slightly above.
So with the EK block and backplate price for a 290 would be something like 470€.
I still wonder why people are so crazed with gpu mining in the US, basically noone does in the EU because electricity is to expensive and even when you run calculations with us electricity prices its a zero sum game at best.
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