What consumers needed and what AMD failed to recognize is the adoption of mobile computing in general.

AMD's strength when they were making competitive chips has always been its desktop processors. Their mobile chips for the longest time have been from a step behind during their Turion days, to the gulf that exists today.

Some of their netbook stuff is pretty good, better than intel's actually but the netbook era was shortlived and replaced by the tablet era.

What people crave nowadays is laptops more than desktops. They want all day battery life and high performance. People are more than willing to pay the Intel difference which is 100-200 dollars if it nets them an extra few hours of battery life and double the performance. Particularly since the platform is far less upgradable and is often used in a work setting.

What AMD needs is for GF to get their processes in order and for them to start focusing on mobile chips above all else at this point.