Impressive price. Not so impressive noise level, in fact downright bad at the same as a 680 sli setup. Performance is a mixed bag, some games/resolution it beats the 780 in some it loses... overall it's a good value proposition particularly once custom-cooled ones hit the market I'd say. For now, when compared even to the $499 custom 780 cards with the 3 games you can sell for $70+ in pocket, it's not quite as great, but that'll change soon enough when that promo expires and when the custom-cooled R9 290 non-X models hit the market.