Out of curiosity:

NCP4206 (Titan, 800$) -> 1 dollar x 1.000 pieces -> http://www.onsemi.com/PowerSolutions....do?id=NCP4208
CHiL 8228 (MSI 7970 Lighting, 500$) -> 5,5 dollars x 3.000 pieces -> http://ec.irf.com/v6/en/US/adirect/i...=CHL8228-00CRT

Is nVidia stingy?