Cleaning the drivers helped me maintain stable GPU overclocked or not, and FW 306.97 was constantly crashing my PC so rolled back to 306.27 and all is fine ( GTX 660 non-Ti ).
To perform a clean install, remove all nVidia stuff from Control Panel, delete on see all nVidia directory, CCleaner, again CCleaner, reboot, search for existing nVidia stuff, redo operations if you find something, then finally, install desired driver version, for me the best so far : 306.27
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