Hmm.. I think its generally a good cut about bloatware - but you don't use it which is your choice. (I've had one of these boards well over a year and only just getting round to toying with it.)

This isn't a one time deal with Asrock. This software is being pushed on all their current boards (incl the x79). As I say it compares well under initial comparisons to Ramdisk (which has a proven application uses).

Software driven 'tweaks' is one of the few areas left to motherboard manufactures to add performance. Especially when Haswell lands and totally cuts motherboard hardware out of the performance picture.