Kepler Nvidia GeForce GTX 780

[tajoh111]

They really really fixed the memory controller this time around. I think as along as the chip trades blows with the 7970, the hype has been met.....if it wasn't for the damn pricing. Yeesh. It totally screams price fixing I think.

I would hope Nvidia would put some pressure on AMD, because the card has significantly less memory and their die size is 20% smaller. $450 would be completely inline of what the gtx 460 and gt8800 were if it performed up to 7970 with the smaller die and less memory.

If it is priced at 550, AMD doesn't have to do a darn thing and is something AMD can be happy about and it seems like price fixing is afoot.

GK110, seems like it would be a beast card though if it was released today, it seems like a card if released today would be very much like the gtx 8800 making AMD's current generation look last generation. Releasing it later makes sense for Nvidia, releasing it later allow GK104 to have the gtx x80 moniker and allows the chip to be marketed at the price it is being released at. AMD must be also happy gk110 isn't out. It would look bad if gk110 had similar performance to a 7990 dual GPU card, which it should if gk104 performs similarly to the 7970.

[eric66]

They really really fixed the memory controller this time around. I think as along as the chip trades blows with the 7970, the hype has been met.....if it wasn't for the damn pricing. Yeesh. It totally screams price fixing I think.

I would hope Nvidia would put some pressure on AMD, because the card has significantly less memory and their die size is 20% smaller. $450 would be completely inline of what the gtx 460 and gt8800 were if it performed up to 7970 with the smaller die and less memory.

If it is priced at 550, AMD doesn't have to do a darn thing and is something AMD can be happy about and it seems like price fixing is afoot.

GK110, seems like it would be a beast card though if it was released today, it seems like a card if released today would be very much like the gtx 8800 making AMD's current generation look last generation. Releasing it later makes sense for Nvidia, releasing it later allow GK104 to have the gtx x80 moniker and allows the chip to be marketed at the price it is being released at. AMD must be also happy gk110 isn't out. It would look bad if gk110 had similar performance to a 7990 dual GPU card, which it should if gk104 performs similarly to the 7970.

if nvidia had that gk110 they would release it enough of this bs already talking about unreleased/unseen card....

[UrbanSmooth]

if nvidia had that gk110 they would release it enough of this bs already talking about unreleased/unseen card....

Think of it this way: You're Nvidia. Your mid-range card (so aptly named the "GTX 680" :rollseyes: ) is equal to or better than the competition's high-end card. So, what do you do?

You don't even need to show your high-end card yet. You release your mid-range card as the high-end card and price gouge, of course. More money for you and you get to tweak/finalize your high-end card without rushing it to the market. It's a win-win for you (if you were Nvidia).

[STEvil]

Think of it this way: You're Nvidia. Your mid-range card (so aptly named the "GTX 680" :rollseyes: ) is equal to or better than the competition's high-end card. So, what do you do?

You don't even need to show your high-end card yet. You release your mid-range card as the high-end card and price gouge, of course. More money for you and you get to tweak/finalize your high-end card without rushing it to the market. It's a win-win for you (if you were Nvidia).

Sitting on your cards for too long leaves them smelling like crap. Blowing out old stock is fine. Rolling out new parts is fine, but dont do it too long or you might end up with a case of self-inflicted butt-hurt.

I'm glad none of you guys are handling my money.

[kuroikenshi]

Sitting on your cards for too long leaves them smelling like crap. Blowing out old stock is fine. Rolling out new parts is fine, but dont do it too long or you might end up with a case of self-inflicted butt-hurt.

I'm glad none of you guys are handling my money.

with the way they talk about "sound business decisions" its fair to say most who put forth this sort of plethora ARE basing their analogies on nothing more but sheer lack of business management experience and first and foremost, the lack of "ACTUAL INFORMATION"

[Russian]

Sitting on your cards for too long leaves them smelling like crap. Blowing out old stock is fine. Rolling out new parts is fine, but dont do it too long or you might end up with a case of self-inflicted butt-hurt.

I'm glad none of you guys are handling my money.

Lmfao. Quotable material for sure.

I'm no economist (not yet, atleast) but I'm fairly sure I understand NVIDIA product strategy and it makes a lot of sense considering what I've seen.

[Rollo]

Sitting on your cards for too long leaves them smelling like crap. Blowing out old stock is fine. Rolling out new parts is fine, but dont do it too long or you might end up with a case of self-inflicted butt-hurt.

I'm glad none of you guys are handling my money.

And yet NVIDIA is the only successful company in the graphics industry. Every other one (save Matrox) has ended up sold out to another company. (or bankrupt)

They seem to know something about profitable operation.

[STEvil]

And yet NVIDIA is the only successful company in the graphics industry. Every other one (save Matrox) has ended up sold out to another company. (or bankrupt)

They seem to know something about profitable operation.

If you will notice, my comments were directed at the posters of this thread and not directly at nV.

Dont let the green light blind to you too much

[highoctane]

I'm not totally sold that there is some super secret big gk110 around the corner waiting to pounce, there might be I don't know, but when I think of Nvidia gk104 I get the feeling it is so not Nvidia for a high end product.

Nvidia has always been the go big or go home type brand, gk104 specs seem so much more mainstream palatable across the board than their normal over the top feeling high end offerings.

If they do have a big gk core waiting I would imagine they'll be holding off until AMD's refresh and push gross margin with the gk104 in the mean time.

If gk104 can deliver the needed performance to command a ~$500 price tag, whether it was intended or not, it doesn't make allot of sense to sell a higher cost product at the same price point if not absolutely necessary to be competitive.

As far as I'm concerned if Nvidia is releasing gk104 as a high end product then it is in fact their high end product and named as such. Anything else is going to have to be next gen next release hardware since they've already allocated their high end 680 labeling for the gk104 and will likely be offering a dual card based on gk104. That in my mind leaves little chance or logic of offering a separate gk110 big die uber performance part until 7xx series is up to bat.

We'll see...

[DilTech]

I'm not totally sold that there is some super secret big gk110 around the corner waiting to pounce, there might be I don't know, but when I think of Nvidia gk104 I get the feeling it is so not Nvidia for a high end product.

Nvidia has always been the go big or go home type brand, gk104 specs seem so much more mainstream palatable across the board than their normal over the top feeling high end offerings.

If they do have a big gk core waiting I would imagine they'll be holding off until AMD's refresh and push gross margin with the gk104 in the mean time.

If gk104 can deliver the needed performance to command a ~$500 price tag, whether it was intended or not, it doesn't make allot of sense to sell a higher cost product at the same price point if not absolutely necessary to be competitive.

As far as I'm concerned if Nvidia is releasing gk104 as a high end product then it is in fact their high end product and named as such. Anything else is going to have to be next gen next release hardware since they've already allocated their high end 680 labeling for the gk104 and will likely be offering a dual card based on gk104. That in my mind leaves little chance or logic of offering a separate gk110 big die uber performance part until 7xx series is up to bat.

We'll see...

People figure there's another part sitting and waiting for multiple reasons.

1.) It's strange for NVidia to release a new architecture's high end part under a code-name ending in any number but 0. Refreshes are a different story, but this is clearly not just a refresh.

2.) NVidia haven't made a small chip high-end in quite some time, not counting refreshes.

3.) NVidia's statement that they were actually disappointed and surprised by the lack of performance in AMD's 7970. That kind of statement makes you figure that NVidia had a much faster chip ready to go, saw they didn't need it, and set it aside.

Seriously, all signs clearly point to NVidia having something else but see the opportunity to make bank off what would have been their mid-range part.

[zerazax]

People figure there's another part sitting and waiting for multiple reasons.

1.) It's strange for NVidia to release a new architecture's high end part under a code-name ending in any number but 0. Refreshes are a different story, but this is clearly not just a refresh.

2.) NVidia haven't made a small chip high-end in quite some time, not counting refreshes.

3.) NVidia's statement that they were actually disappointed and surprised by the lack of performance in AMD's 7970. That kind of statement makes you figure that NVidia had a much faster chip ready to go, saw they didn't need it, and set it aside.

Seriously, all signs clearly point to NVidia having something else but see the opportunity to make bank off what would have been their mid-range part.

Regarding point 3, that's also marketing speak and PR. They've been doing that for ages

As for point 1 and 2... well, same could've been said about AMD when they released the 4870 and then the 5870. It was strange for AMD to release a non-refresh part under the RVx70 code, yet they were stunning successes.

Nvidia having something big in the works is certainly known, but consider two other important points:

1) AMD used smaller chips first when changing processes, e.g. 55nm to 40nm transition. It saved them from a Fermi situation. Nvidia might have learned that lesson

2) The GK110 or whatever you want to call it simply isn't ready yet, and won't be til the end of the year

There's far far far too much speculation about a mysterious -110 chip with little to no hard evidence on it which is why it is absurdly silly at this point to call anything a failure one way or another (cept the pricing it seems)

[Cold Fussion]

People figure there's another part sitting and waiting for multiple reasons.

1.) It's strange for NVidia to release a new architecture's high end part under a code-name ending in any number but 0. Refreshes are a different story, but this is clearly not just a refresh.

2.) NVidia haven't made a small chip high-end in quite some time, not counting refreshes.

3.) NVidia's statement that they were actually disappointed and surprised by the lack of performance in AMD's 7970. That kind of statement makes you figure that NVidia had a much faster chip ready to go, saw they didn't need it, and set it aside.

Seriously, all signs clearly point to NVidia having something else but see the opportunity to make bank off what would have been their mid-range part.

Nvidia spends hundreds of millions if not billions designing these chips, it's in their best interest to see a return on that investment as soon as possible. The longer they wait to release it, the less it is worth and if they wait to long it may become worthless. The only logical reason why they wouldn't release it if they had is because it isn't ready for what ever reason.

[DilTech]

Nvidia spends hundreds of millions if not billions designing these chips, it's in their best interest to see a return on that investment as soon as possible. The longer they wait to release it, the less it is worth and if they wait to long it may become worthless. The only logical reason why they wouldn't release it if they had is because it isn't ready for what ever reason.

Considering right now they have the opportunity to make the amount they'd have charged for their GK110 on the MUCH cheaper to produce GK104 (cheaper die, easier to produce, and cheaper pcb as well), and still release the GK110 at the same price later, what's the problem on their end?

Yes, it SUCKS for us consumers--but really, no one with any actual business sense can fault them. AMD undershot this round; NVidia saw a chance to capitalized financially and they are pouncing on it. Now rather than selling one of their designs for this generation at high end prices, they're going to be able to get away with doing so with two of them.

I still find it funny how many people are in denial about this whole thing. Think about it for a minute guys...

Last year, AMD 7970 still rumors in terms of performance and specs, we catch word of GK110 and GK104. It stayed this way until we saw the numbers out of the 7970, suddenly it just gets dropped to GK104? Combine that with NVidia's statement about being disappointed by the performance of the 7970. Now add in my previous statements... Only the most extremely naive people would believe that NVidia intended on starting out with the GK104 as the high end. They're doing it because they can. When there's a lack of competition, the consumers are the ones who suffer. Right now AMD can't compete with NVidia in that space, and as such we are the ones to suffer for it.

The next question though, if GK104 got moved to the high end space, what is going to take it's place in the mid-range?

[UrbanSmooth]

People figure there's another part sitting and waiting for multiple reasons.

1.) It's strange for NVidia to release a new architecture's high end part under a code-name ending in any number but 0. Refreshes are a different story, but this is clearly not just a refresh.

2.) NVidia haven't made a small chip high-end in quite some time, not counting refreshes.

3.) NVidia's statement that they were actually disappointed and surprised by the lack of performance in AMD's 7970. That kind of statement makes you figure that NVidia had a much faster chip ready to go, saw they didn't need it, and set it aside.

Seriously, all signs clearly point to NVidia having something else but see the opportunity to make bank off what would have been their mid-range part.

Bingo.

[SubZero.it]

Bingo.

Mmm..no. That is just marketing.