Kepler Nvidia GeForce GTX 780

[RPGWiZaRD]

I don't see any reason or logic in delaying products in GPU business. There's always people who are willing to pay more for more performance, and the best time-to-market is as soon as possible, otherwise you're just letting the competition catch up. By now it seems fairly obvious that GK100 was cancelled early on and they need to take their time with GK110. The release time frames are getting too far apart between AMD and Nvidia, so comparing gen vs. gen is useless, you can only look at what's available on the market at a given time. So far AMD has had a quarter of sales whereas Nvidia simply hasn't shown up to the fight. I'd say AMD's strategy of showing up in time has worked quite well. It doesn't matter if Nvidia will end with the faster card since by the time they get their chips out in meaningful quantities, AMD is already preparing for the next gen.

What about R&D costs/time/energy company would have to put into a revamped Kepler refresh to combat ATIs next refresh instead of saving current Kepler highend part for that? Ramping up production of a different chip isn't that "simple". About being first to launch a product has positive but also negative sides, since Nvidia launches this much later they've had at least some time on their hand to adjust clock speeds to perfectly compete with the competitor, if it would be just a month or two beforehand the time would be limited now Nvidia have had at least some time to do some final touches (internal design decisions and such would be already decided by this time though so no time to do any drastic changes at that point).

The best time to bring up highend Kepler part would be like 2 weeks ~ a month before AMD launches its next refresh.

I'm just trying to look from Nvidia's point of view and to me it's clear why they'd decide to delay highend part Kepler and jack up prices of GK104 as much as possible at this point, you have to constantly see into the future making decisions today.

[Pantsu]

What about R&D costs/time/energy company would have to put into a revamped Kepler refresh to combat ATIs next refresh instead of saving current Kepler highend part for that? Ramping up production of a different chip isn't that "simple". About being first to launch a product has positive but also negative sides, since Nvidia launches this much later they've had at least some time on their hand to adjust clock speeds to perfectly compete with the competitor, if it would be just a month or two beforehand the time would be limited now Nvidia have had at least some time to do some final touches (internal design decisions and such would be already decided by this time though so no time to do any drastic changes at that point).

The best time to bring up highend Kepler part would be like 2 weeks ~ a month before AMD launches its next refresh.

I'm just trying to look from Nvidia's point of view and to me it's clear why they'd decide to delay highend part Kepler and jack up prices of GK104 as much as possible at this point, you have to constantly see into the future making decisions today.

There's no need to "save it for later", it can compete against AMD next gen just as well then regardless of when it was originally launched. There's only so much polish you can do for GPUs, and the benefit of having the knowledge of competitor's released cards and the current market situation is IMO insignificant compared to being the one selling the cards. Prices can be adjusted post release, but you can't make a chip go any faster, or if you can, you were doing something wrong before. If GK110 launches in September by that time it's more likely that the prices have already gone down and there's plenty of room for yet another Ultra enthusiast card. I certainly see it as far more advantageous proposition than waiting until AMD comes up with something similar. And when they do, Nvidia would have the edge in production quantities and can easily adjust the price accordingly.