Kepler Nvidia GeForce GTX 780

[RPGWiZaRD]

You seriously believe Nvidia will choose to be on-par (IF the rumours are true which i don't think so) with AMD when they can easily be on top as well? I mean seriously?

Its better to be described as: they needed their GK104 to compete with the high-end because their own high-end isn't production ready.


specs from wcf are wrong.

That's flawed reasoning IMO, I'm much more with DilTech on this one. But then again I think it's rather silly to speak about a product we don't have solid performance numbers on yet haha. However let's say the rumors of GK104 beating HD 7970 in average with a couple of % would be true it doesn't make any sense roll out the highend chip now, why? Think of it from this point of view; provided GK104 is meant to be a midrange/performance chip that may have been initially targeted towards 299~$399 pricepoint range or so and the GK110/100 probably 549~$649 range. Due to AMDs subpar performance and high pricing strategy (squeesh as much cash as possible the months advantage they have strategy) Nvidia noticed GK104 is enough it can make it compete very nicely with AMDs new cards they probably decided to only postpone the highend chip until later when AMD releases its next refresh and this saves Nvidia time & money as they don't have to ramp up another chip (call it for example GK114b or whatever). It buys them time and hazzle with the next generation in mind too, if they can use GK110 as competitor against AMD's next refresh, that's a really big win for Nvidia if true.

Besides that you have to remember GK104 doesn't seem to be a very big chip at all, actually from Nvidia's point of view a very impressive size from size/performance point of view, it's not a big & power hungry chip that shouldn't be too expensive to manufacture so if they purposedly leave out the big chip now, they can instead jack up the prices of the what was meant to be the "performance" chip and that means A BIG profit increase per chip. If they'd also release the big chip now they'd potentially both sell less GK104 chips but also the pricings would have to be adjusted somewhat as Nvidia has learnt by now customers doesn't accept much above $649 for a single highend GPU card, not in this day and age at least so the GK104 would also then have to be adjusted somewhat lower, say $449 instead of $549. There's a lot of cash to be made out of a ~300mm^2 chip if it can both COMPETE in performance and SELL nicely at a pricepoint of $500+ xD

So speaking from maximum profitable business strategy Nvidia is certainly playing the cards right if they are delaying the highend chip and competiting GK104 with HD79xx even if it's about a draw, that would be a big victory already for Nvidia under these circumstances. These circumstances are very rare sight in these businesses (midrange/performance offering can compete with highend offering) and I bet the green camp is feeling quite confident at the moment.

Of course for us customers we had heavily benefitted from the highend chip being released at the same time, it had meant AMD had to lower the prices a lot more significantly and Nvidia's pricings also would stay lower especially for GK104, by the looks of it Nvidia might get away selling GK104 for a high price and making a lot of profit out of it without AMD having to cut prices significantly either => bad for us customers but insanely good scenario from Nvidia's point of view.