Oh, I am fully aware of this. However, it makes the calculation far more complex, since you'd have to account for money gains from future products as well (R&D doesn't have to pay off from a single card model, there will be a whole new line-up using the same tech, quite similar professional cards, and future refreshes may be largely based on it as well).Originally Posted by The Jesus
My point simply is, while there may be lot of R&D involved, there is no doubt that calculated profits from selling these cards (at rumoured $549 MSRP) are going to be FAR greater (per card) than what you'd typically expect from such products, thus implying that they are priced too high and Nvidia is hardly trying to undercut competition and bring more reasonable pricing to the table.
To put it short, this is a rip-off. These cost way too much (due to poor competition, price fixing or just sheer greed). If all of this is true, I sure hope that these sell in low quantities, so while profits per card are going to be WAY up, the overall profits from selling these are lower than expected, teaching Nvidia a lesson.
And talking about performance... So, let's say these are 5% faster in games than 7970 (which is 25% faster than GTX580), making them ~30% faster than GTX580. Is this impressive? Not really. A simple die shrink of GTX580 (which has a hot and large die) would easily allow for a 30% overclock, so we'd end up with a cheaper (smaller die), 30%-higher-clocked-than-GTX580 card with the same 250W TDP. So, according to the rumours, we are going to pay good $250 extra for Nvidia lowering the TDP by 50W (and some GPGPU performance improvements most people don't care about). Doesn't really strike me as an awesome investment.
We need GK100 (GK110?).
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