Quote Originally Posted by SKYMTL View Post
How would this set a precedent? Remember, the GTX 280 was priced @ $649.
Yes but, that was completely overpriced and it was corrected by AMD value proposition with the 4870. Without that pressure from AMD, the gtx 8800 and the gtx 280 had super high prices.

If neither company puts pressure on the other, prices will rise. AMD hasn't had a 549 dollar card in years and it matches the highest price it ever had. Also both cards, the gtx 8800 and gtx 280, killed their predecessor for performance, the 7970 does not create the gap with the old generation compared with the new generation. It made the old cards at the high end completely unsellable and take price nose dives of hundreds of dollars. The 4870 was a godsend and it brought about the value era. When some thing a bit slower than the absolute fastest could be had for about 300 dollars. Those days may be gone with this newest generation.