AMD did it before, with the K7 and then again with the K8, beating Intel with more design thought vs the 'brute force' or 'pure horse power' method. I think P4 is a great example of that. Anyways, I think it is
definitely time for AMD to shine again, and will be more impressive (and a good "gotcha!") if they achieve more performance with the smaller die size
(OK, not 'die size', but per-core size)
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