Quote Originally Posted by Aaronharmon View Post
This whole mess makes me sick. Frozen has high prices, but they have always treated me right and my orders have been perfect every time. I hate to see them lose their asses on this. TFC is a joke and I will never buy anything marketed by them /rant
Another way you can look at it is that other reseller's prices are too low.

The price wars have gotten to the point where the manufacturers (myself and others) barely have any money to be made, because we're constantly under pressure from our resellers to offer lower and lower wholesale prices.

Resellers getting in a pissing match with each other over pricing only hurts the entire manufacturer and reseller community as a whole.



I'm not saying competition is bad, what I'm saying is that resellers that sell at or below cost just to "win" with the lowest price, end up shooting themselves in the foot, because they devalue the item for the entire market, and start the cycle all over again.



Frozen's higher prices are the reason they've done so well, expanded, and are able to make large investments in watercooling companies such as Feser, regardless of whether those investments work out or not. Overall they're a benefit to the community IMO.



Now, smaller overhead, mom & pop shops also have their place, and are able to offer lower prices because of it. As long as they don't go overboard, there's room in the market for both.