I swear this makes me want to buy an Intel P67 over an Asus. On the otherhand there is the Gigabyte which folks can fix the bios themselves whereas with Intel and Asus this wouldn't be so easy.

This just seems to be a very interesting little application, due I dare say it will become very popular? Or is it a marketing tool that will be dismissed. Either way this is big news and I am sure will lead to a lot of discussions.