Same as the 460 launch: you have some AIB who have in addition of the stock model, allready 3-4 models OC ( lol, with some with +10mhz difference ). Nvidia lately with middle range gpu's like aggressive launch: - High visibility around Hardware sites ( as you will get plenty of models to review ) Plenty of different prices. Without saying AIB's have got a lot of time and models of the GF104, and know allready what they can do and what they can't do ( for custom coolers, they don't start from scratch ) ... At same time this give a lot of Competition between the different AIB's, and shop.. so low prices . So Nvidia is happy cause the card is cheap, and AIB are happy cause they can be more competitive ( Something AMD should allow faster with their models, AIB price/perf competitions on same GPU's is not bad at all, ofc if the quality is respected )
On the other hand, this let less time for reviewers with each cards, as they have a lot of test to run, and so it's hard to really get a real review of a specific models.. But that's a different story.
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