Quote Originally Posted by JF-AMD View Post
It's about $5M to bring any project to market.

The revenue opportunity is significantly under $5M, so you end up with a loss.
What about keeping the opteron SKUs as it is and using the same chipsets. In fact, why not buy a few dozen of these boards from Asus and MSI (those ATX dual lisbon ones), then send them out for reviews with a pair of Opteron 4184s, emphasising their price against performance and their ability to upgrade to bulldozer. That won't cost 5mil. The only resistance would be 'we can't make these server parts seem like enthusiast parts!'

Then judging from the response, there could be a version tailored for enthusiasts shortly after bulldozer's introduction. Basically, move this segment into the 'high performance enthusiast' one where intel's models are currently sitting.